About Us

The visionaries, strategists, and stewards guiding Living Dairy into the future

Harnessing renewable energy and smart agricultural data

20 years of passion, purpose, and pure dairy excellence

At Living Dairy, our Board of Directors is the backbone of our institutional strength. Each member brings decades of expertise spanning agriculture, food science, technology, finance, and governance. Together they chart the course for a company that is simultaneously rooted in the rich farming traditions of Punjab and boldly oriented toward a modern, sustainable future.

BM Mohammad Nasrullah

Mr. Mohammad Nasrullah

Board member

Mohammad Nasrullah is an ex-banking professional having worked in the diverse banking sector in different geographical areas in Middle East & South Asia. He has invested in a few ventures, but has been passionate about pursuing agriculture and dairy business, especially in Pakistan. Over the years, he has build a sustainable agriculture, dairy and food business in Pakistan. The establishment of Living Dairies is part of his ambition to support continuous food security and to provide nutrition to people of Pakistan. Over the past two decades, the farm has experienced significant growth and achieved strong profitability. Retired from banking, Mr. Nasrullah is now fully involved in supporting farm operations and its meaningful growth in times to come.

Strategic LeadershipAgri-BusinessSustainability
BM Omar Shoaib

Mr. Shoaib khalid

Board member

Mr. Shoaib khalid is a distinguished board member of Living Dairies with extensive expertise in operating, managing and supporting farm business for last 15 years. Drawing on decades of experience in livestock and farm management, he provides invaluable strategic guidance to the organization and its staff. Mr. Shoaib is not considered a specialist in dairy business, and uses this knowledge to initiate problem-solving initiatives, advising on animal welfare protocols, herd output optimization, and operational challenges. His deep knowledge of agricultural and diary farming ensures that Living Dairy maintains the highest standards of animal care and farm productivity, directly supporting the company's mission to delivery excellent quality product profitablity.

OperationsDairy specialistAnimal husbandry
Mr. Salman

Mr. Salman

Board member

Mr. Salman was the original proponent of investment into mordern farming in Pakistan. He had the vision and the dream which led to the start of Living Dairies. He worked with Mr. Nasrullah to establish a running farm from a piece of land. Moreover, he help lay the foundation of the business practices and ideals that living dairies and its founders stands for. Unfortunately, Mr. Salman no longer plays an active role in the farm management or board decisions but his wisdom, enthusiams and vision are deeply embedded into hopes and ideals of Living Dairies (Pvt) Limited

VisionPlanningInvestment
COO-Farm Mustafa

Mr. Mustafa Muslehuddin

COO farm

Mr. Mustafa Muslehuddin is a young member of Living Dairies and current serving as the COO of the farm. With a distinguished tenure overseeing the organization's strategic direction, he plays a pivotal role in ensuring alignment between board objectives and on-ground operational realities. His keen oversight and commitment to accountability maintain the integrity of company standards, bridging the gap between corporate governance and field execution. Mr. Muslehuddin's experience and judgment are instrumental in driving operational excellence and ensuring that Living Dairy's core values and quality commitments are consistently met across all divisions.

OperationsManagementProblem solving
COO-Sales Madam Tahira

Madam Tahira

COO food division & Head of sales

Madam Tahira is the COO of the food division and Head of Sales at Living Dairies. She overseas financial operations, HR, accounts and company owned milk retail shop in Main Market, Lahore. Moreover, she manages milk delivery operations to retail and wholesale customers. With her extensive banking experience, acquired business acumen and meticulous attention to details, she plays a pivotal role in realizing the organization's goals by meeting sales targets and increasing profitability. Her efforts for the food division ensures alignment between board objectives and on-ground operational realities. Her keen oversight and commitment to maximizing profit and minimizing loss or low profit enterprises help to bridge the gap between corporate governance and field execution. Her experience and judgment are instrumental in driving operational excellence and ensuring that Living Dairy's core values and quality commitments are consistently met by the foods divisions. Her dual expertise in operations and retail operations exemplifies the integrated approach that drives Living Dairy's continued success.

Food TechnologyAutomationSales
Vet Asif Nadeem

Dr. Asif Nadeem

Farm Manager and Veterinary doctor

Dr. Asif is the Farm Manager and Chief Veterinary Doctor of Living Dairies, bringing a decade of dedicated leadership to the organization. Over the past 10 years, he has transformed farm operations from a state of disorganization into a seamlessly functioning enterprise, establishing robust systems and ensuring disciplined execution of strategic decisions. Dr. Asif currently oversees all day-to-day farm operations while spearheading the implementation of innovative policies and state-of-the-art equipment designed to enhance productivity and profitability. His dual expertise in veterinary science and farm management ensures optimal animal health, operational efficiency, and the achievement of the company's ambitious growth targets.

Animal HealthHerd MgmtBreeding

Solar Panels for Electricity

To run a modern farm sustainably, we have harnessed the power of the sun. Living Dairies has installed a state-of-the-art 20kW solar power plant on our farm estate. This renewable energy system runs the entire farm’s electrical infrastructure during daytime hours, powering the automated milking lines, fans, ventilation, and cooling systems in our climate-controlled sheds.

By shifting our core day operations to clean solar power, we have drastically reduced our dependency on the national grid and cut our carbon footprint, ensuring that our fresh milk is processed with clean, green energy.

Solar-Powered Tube Wells

Water is the lifeblood of our crops and cows. To grow organic silage, green fodder, and keep our pastures lush, we rely on deep tubewells. Rather than consuming diesel or grid power, our wells are powered entirely by dedicated solar arrays.

This solar-powered irrigation system delivers hundreds of gallons of clean groundwater daily to our crops and drinking troughs, guaranteeing an uninterrupted water supply for our premium herd. It is an environmentally responsible approach to resource management that keeps our land green and operational costs low.

Animal Tagging and behaviour monitoring

The health of our cows comes first. To monitor our premium herd, every cow is equipped with a smart tag for animal tracking. These tags allow us to monitor the animals and check their behavior, including eating habits, daily activity and behavior around other animals.

Our veterinary team can monitor activity levels, rumination cycles, body temperature, and early signs of discomfort. This allows us to detect health issues days before physical symptoms appear, ensuring swift preventative medical care, optimizing nutrition, and guaranteeing that only the healthiest cows produce milk for your table.

Farm Management Software

All our farm operations are integrated into a single, unified Farm Management Software platform. Every detail is logged digitally: from individual milk yield outputs per milking session, nutritionist feed ratios, breeding histories, to general operational logs.

This software allows our management board and veterinarian staff to make informed, data-driven decisions. By tracking trends and optimizing herd performance, we ensure consistent milk quality, minimize waste, and maintain absolute transparency in our supply chain from pasture to package.

From twelve cows to a thriving cow herd

When the initial founders started the farm, bringing investment into Pakistan for such an uncertain project seemed like nothing more than a dream. Many people believed that running a clean and transparent business was impossible, that profit margins in dairy farming were too low, and that dealing with village communities would be extremely challenging. However, the fellow directors remained committed and stood firm through every obstacle. What began with just a dozen cows has now grown into a herd of more than 250 cows, with around 100 cows becoming pregnant each year. In addition, the farm has crossed a major milestone by producing more than 1,000 liters of milk daily. Most importantly, the farm has maintained strong and healthy profits over the years. As a result, the business continues to hire more staff, offer better salaries, contribute more taxes to the government, and reinvest in improved technology and infrastructure. Above all, it provides ordinary people with clean, healthy, and reasonably priced milk without concerns about additives or quality issues.

Cows are the company's asset

Cows that were once valued at 1 lac in the books are now being sold for 4 lacs or more. With such a valuable and easily cashable asset base, the farm is in a strong financial position to raise capital if needed or to patiently wait for the annual herd growth of over 100 cows to mature and further increase profitability. What once started with just 12 cows is now on track to grow into a herd of 1,000 cows within the next five years. This is no longer just a dream, but a proven and highly promising business model.

How we keep milk fresh

It is not just the quick delivery that ensures milk reaches the market within 12 hours of milking. It is not only the advanced chillers and mixers from leading European brands, the skilled hands that carry out milking efficiently, or the strict filtration and regular quality tests. What truly sets us apart is our wholehearted commitment to quality and fresh milk. Every step of the milking process is carefully managed and given the attention it deserves. From providing cows with comfortable spaces to sleep and walk, continuous care by trained staff, and temperature-controlled sheds, to grouping similar herds together and ensuring feed quality and nutrient mixing are monitored by experts, every detail matters. The milk is also regularly tested to maintain the highest standards of quality. That is why our milk is always fresh, pure, and trustworthy.

Company Operations & Statistics

With more than 20 years of operations and over 10 years of experience under a single Farm Manager, the farm has built a strong foundation of consistency, expertise, and trust. The directors personally conduct inspections every two weeks to ensure the highest standards are maintained across all operations. Spread across 4 acres of land dedicated to growing feed, the farm also embraces sustainable practices with a 20kW solar plant and a solar-powered tubewell. The farm achieves around 100 calvings annually and currently has 97 milking animals producing exceptional results. In the last month alone, the farm produced 25,000 liters of milk, while also selling around 25 animals every year. Some of the top-performing cows produce as much as 28 liters of milk daily, reflecting the farm’s focus on quality care, nutrition, and efficient management.

Our Journey Through the Years

2008

Farm Founded

Living Dairy established with 12 cows, 1 shed, and a dream of pure dairy for Pakistan.

2011

First 50 Cows

Herd expanded to 50 animals. First commercial delivery contracts signed in Lahore.

2015

Processing Plant Built

PKR 8M investment in a modern processing plant and cold-chain infrastructure.

2018

100 Cows Milestone

Herd reached 100. In collaboration with living foods, yogurt, butter & milk product lines launched. Staff colony completed.

2020

High Quality Breeds

Improve insemination practices and breeding programs to enhance herd genetics.

2024

Highly Profitable

Implement advanced financial strategies and operational efficiencies to maximize profitability.