Privacy Policy – Living Dairies

Last Updated: January 1, 2026

1. Introduction

Living Dairies Ltd. ("we", "our", "us") is committed to protecting the privacy of our customers, website visitors, and business partners. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it.

This policy applies to all personal data collected through our website (livingdairies.pk), our delivery operations, and any direct communications with our team.

2. Information We Collect

We may collect the following categories of personal information:

Identity Data: Full name, title.
Contact Data: Email address, phone number, delivery address.
Transaction Data: Details of products purchased, order history, and payment records.
Technical Data: IP address, browser type, device information, and pages visited on our website.
Communication Data: Messages, enquiries, and feedback submitted through our contact form or via phone/email.
Marketing Data: Your preferences for receiving marketing communications from us.

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfil your orders and arrange delivery.
To communicate with you about your orders, complaints, or enquiries.
To send you newsletters, promotions, and farm updates — only if you have opted in.
To improve our website, products, and services based on usage patterns.
To comply with legal and regulatory obligations.
To prevent fraud and ensure the security of our operations.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

Contract: Processing necessary to fulfil your order or service agreement.
Legitimate Interests: To improve our services and prevent fraud.
Consent: For marketing communications, where you have explicitly opted in.
Legal Obligation: Where required by Pakistani law or regulatory authority.

5. Data Sharing

We do not sell, rent, or trade your personal data to third parties. We may share your data with:

Delivery and logistics partners solely for the purpose of fulfilling your order.
Payment processors for secure transaction handling.
IT and website service providers who support our operations under strict confidentiality agreements.
Regulatory or law enforcement authorities where required by law.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Order records are typically retained for 5 years. Marketing preferences are retained until you withdraw consent.

7. Your Rights

Under applicable data protection laws, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data where no longer necessary.
Withdraw consent for marketing communications at any time.
Lodge a complaint with the relevant data protection authority.

To exercise any of these rights, please contact us at privacy@livingdairies.pk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact Us

For any privacy-related queries, please contact our Data Protection Officer at privacy@livingdairies.pk or visit our Contact page.